That's what they call the documentary covering Justin Beiber's story. Quite impressive, the kid has had a fairytale journey and he seems to be handling it well so far. It is well known that he was a youtube phenomenon and Usher helped create the star out of this kid.
How and why did this happen? Was it a good business move by the production company. I think so!
Amongst musicians you have bands and artists catering to pretty much every segment. The youth segment (both high teens and young adults), working class segment, the family segment, middle aged and the old age segment*. If i can pin an artist or a band to each of these segments(for example), it would probably be 1)Miley Cyrus/Nicki Minaj 2) Black eyed peas/Eminem/Usher 3)Country music bands/artists 4)Beach boys 5)Classical artists, in that respective order.
What probably was missing, was a young teen sensation. The last kid who was famous in this category was Aaron Carter (younger brother of Nick Carter - the backstreet boy) who had a few hits. I dont remember if there was anyone else after that. There was a clear market gap and it only made sense to look out for a talent that could address this and the money would just follow. Beiber literally has no competition in the segment he caters to. Great place to be in!
While Beiber is on his way to young adulthood, transforming as an artist towards newer music, I think the production companies are scouting right now to find a replacement in this category.
*Just a rough segmentation by demographics
How and why did this happen? Was it a good business move by the production company. I think so!
Amongst musicians you have bands and artists catering to pretty much every segment. The youth segment (both high teens and young adults), working class segment, the family segment, middle aged and the old age segment*. If i can pin an artist or a band to each of these segments(for example), it would probably be 1)Miley Cyrus/Nicki Minaj 2) Black eyed peas/Eminem/Usher 3)Country music bands/artists 4)Beach boys 5)Classical artists, in that respective order.
What probably was missing, was a young teen sensation. The last kid who was famous in this category was Aaron Carter (younger brother of Nick Carter - the backstreet boy) who had a few hits. I dont remember if there was anyone else after that. There was a clear market gap and it only made sense to look out for a talent that could address this and the money would just follow. Beiber literally has no competition in the segment he caters to. Great place to be in!
While Beiber is on his way to young adulthood, transforming as an artist towards newer music, I think the production companies are scouting right now to find a replacement in this category.
*Just a rough segmentation by demographics
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